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The Design Lab: five concept drafts for fictional brands, made to show range. Each has its own type, color, layout and voice.

haldenpierce.com
Halden & Pierce concept homepage: navy and white advisory firm layout

Halden & Pierce

Business · Corporate, precise, navy

01 / 05
emberandoak.com
Ember & Oak concept homepage: dark, cinematic wood-fired restaurant

Ember & Oak

Restaurant · Dark, cinematic, reservations

02 / 05
riverstone.church
Riverstone Church concept homepage: bold type reading Come as you are

Riverstone Church

Church · Bold, modern, live services

03 / 05
commonground.org
Common Ground concept homepage: story-driven hunger relief nonprofit

Common Ground

Nonprofit · Story-driven, impact, giving

04 / 05
vectra.io
Vectra concept homepage: dark glass SaaS dashboard

Vectra

Startup · Dark, glass, glow

05 / 05

Sample drafts for fictional brands. Names, copy and figures inside them are sample content. Your site is designed from scratch around your brand.